External Analysis And Dick s Drive - 912 Words

External Analysis and Dick’s Drive-In When manipulating a business’s strategy, it is important to focus on the external factors in the environment. An external analysis is where a business conducts environmental scanning that present a company with the key external forces influencing the organization. The facets of external forces examined are the business environment, remote environment, or the competitive environment. A business environment is all of the external factors in the general environment that a firm cannot control, but can affect their strategy. The remote environment is the forces that affect most firms. Lastly, a competitive environment is the firm’s specific industry and its entirety. The external analysis is pertinent to a company called Dick’s Drive- In; without it, Dick’s would not be a thriving popular business today. Dick’s Drive-In uses the facets of external forces to market their focus on being a part of Seattleâ€⠄¢s community. In a Forbes article written by Julie Pham’s called, Dick’s Drive-In Scores Extra Business with Seahawks’ Wins, Dick’s Drive-In has benefitted from external analysis since it was founded by Dick Spady in 1954. Julie states, â€Å"Back then, he sold his burgers for 19 cents while the burgers at his competitors were going for 30 cents,† (Pham, 3). Dick Spady based his pricing on the competitive environment of Seattle and cut his prices by nearly thirty percent in relation to his rivals. Their competitive pricing still holds true todayShow MoreRelatedStarbucks And Its Impact On The United States Essay1745 Words   |  7 Pageswith our companions and improve the world a bit. It was genuine when the primary Starbucks opened in 1971, and it s pretty much as genuine today. In those days, the organization was a solitary store in Seattle s Pike Place Market. From only a slender customer facing facade, Starbucks offered a portion of the world s finest new broiled entire bean espressos. The name, roused by Moby Dick, evoked the sentiment of the high oceans and the nautical custom of the early espresso dealers. In 1981, HowardRead MoreBusiness Research Problem/Opportunity Analysis5047 Words   |  21 PagesID: 83331 Business, Business Analysis Year 3 Business Research Problem/Opportunity Analysis Hi. This is a research project, which I can help locate some relevant information to further research and to apply the potential business questions to the Management Research Question Hierarchy. I also uploaded an article to use as an exemplar for application of the business research princples. Lets take a closer look. Business Research Problem/Opportunity Analysis Examine a business problem/opportunityRead MoreSolution on Southern Discomfort Case11813 Words   |  48 PagesCASE FOR ANALYSIS ~ SHOE CORPORATION OF ILLINOIS OVERVIEW: This case deals with a manufacturer of women’s shoes that purposely changes styles frequently to take advantage of the flexibility of a small organization. However, decision making in the organization follows such a convoluted pattern that conflict is a given. Work flow needs to be re-examined, and adjusted for efficiency. DISCUSSION QUESTIONS TO ASSIGN: 1. Analyze organizational structure. 2. What suggestions do you have for improvementRead MoreInterpretation of the Text13649 Words   |  55 Pagesin the box below. In studying fiction, use the following questions as a guide: What are the theme and the message? How does the title relate to them? What is the plot structure like? What does the setting contribute to it? What central conflict drives the plot? 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Children Are Our Pillars For Tomorrow Essay - 1720 Words

Child Study Project Children are our pillars for tomorrow. It is therefore important to study children at different ages. The main goal of this project is to understand child development by using case study method along with child observations and parent interview. Given the circumstances of long distance, Skype is used to observe the child and conduct the parent interview. Matthew, who was born and raised in Hong Kong, is an outgoing and smart 7th grader. He is a 10-year-old Chinese boy growing up in a middle class family. He also lives with his parents and a 19-year-old sister who is a college student. Middle childhood is the best period to describe the age Matthew is in (Konner, 2010). In order to understand a child’s development in middle childhood, it is important to know his or her child history, daily patterns for sleep, meals and play. This information is collected mainly through the interview with Matthew’s mother. He was born as a healthy baby with no birth co mplications, major illness and special needs. As for sleeping routine, he sleeps around 7 hours per day. As for his meal pattern, he skips breakfast and sometimes lunch. He needs to buy lunch at school and eats the most during dinner. As for his play pattern, he has a physical education class at school once a week and plays sports with his dad during weekends. He also plays the piano and likes to play online games the most. This information is vital for analyzing his physical, cognitive and social-emotionalShow MoreRelatedWalt Disneys The Disney Company1586 Words   |  7 Pagesopened on July 17, 1955. With the success of Disneyland, Walt wanted to expand even more and open another â€Å"theme park† on the East Coast. Before Walt Disney passed away land was purchased in Florida to create an Experimental Prototype Community of Tomorrow, also known as EPCOT. In 1979, ground was broken for the new park and was completed in 19892. 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Decision-Making Process of Consumers

Question: Discuss about the Decision-Making Process of Consumers? Answer: Introduction:- Before purchasing something decision-making process by the consumers is a most significant process from which the actual picture of consumer behaviour towards a particular product can be drawn. There are different like cultural, social, personal and psychological factors which influence directly or indirectly the decision-making process of a consumer. For different goods the consumer will behave differently according to his need, preference and purchasing power. Before purchasing a product the consumer should go through different stages of decision making process. In this case the judgmental power of consumer among different types of products and also among different types of alternative brands is very essential. Five stages of decision-making process of consumer while purchasing a consumer electronic product:- In todays world the electronic goods are the mostly needed products to the consumers. In case of electronic goods the consumer will always judge its durability (Lerrthaitr and Panjakajor, 2014). Now, laptop is a consumer electronic product and if a consumer wants to buy a new laptop for his/her own consumption, then he/she must follow the following five stages of their decision-making process:- Problem reorganization or need reorganization by the consumer:- Before purchasing something the consumer should recognize his/her own needs for a particular product.Without need for any product the consumer will not go for purchasing that product. The need of the consumer should be supported by its purchasing ability. Only then the consumer can precede for the further stages of his/her decision-making choice (Lerrthaitrakul and Panjakajornsak, 2014). For example: - In this case the consumer is facing a regular problem with his/her old laptop which hampers his/her daily office work and others activities like communicate with the friends and relatives through social media, checking the new mail or sending an important mail etc. Hence, he/ she urgently need a new laptop. Hence, in this case the consumer has the three types of needs for this laptop. They are:- Functional need: - This kind of need is related to the specific functions of the laptop. That is the laptop with upgraded technology is more useful for office work and different calculation. Moreover, if the new version of the laptop of a particular company has a more powerful hard-disks and video card than the old one then the consumer will decide to buy the new one rather than continuing consuming the old one, as the new one will provide him/her more facilities of memory storage and latest video games. Social need:- At present, every educated and working person has his/her own personal computer or laptop to perform their daily office work and other studies. Moreover, for getting touch with the friends and relatives, this consumer uses the social media through the laptop. He/she also urgently need it for sending important mails. Hence, there is a social need behind the purchasing decision of a electronic product like laptop. Need for changes:- The previous laptop of the consumer was very old one and the consumer has the desire to buy a new model. Hence, the consumer will decide to purchase a new laptop in order to replacing the old one. Informational search: - Before purchasing the new laptop he will fast gather information about the different types of available laptops in the market with different features having different prices. The customer may gather this information either from his friends, family members or co-workers who are experts in this field or from various commercial sources like T.V. adds news paper advertisement etc. He can also take the purchasing decision from his own experience in this particular field. There are two types of information sources. One is the internal source and the other is the external source (O'Shaughnessy, 2012). The internal sources of information:- The main internal source of information is the consumers own experience and memories of purchasing the old laptops. On the basis of this memory the consumer will not repeat the same mistake as he/she did while purchasing the old one. Moreover, the experts or the office-staffs may also provide advice to purchase a best quality product (Perreau, 2013). The external sources of information:- The friends, family members and the other consumers are act as external sources to provide the information to the customer about the features and price of different brands of laptops. Besides, the social media play an important role in providing this information. That is the consumer can also gather information from the advertisements in newspapers or from T.V. or from the magazine or commercial brochure of that particular product (Rathnam, 2005). Alternative evaluation:- After gathering the decision, he will begin to evaluate or compare among the different brands of laptops available in the market. In this case he will focus on the brand which offers lots of easily hand able features at a cheaper rate than other brands. There are different brands of laptop sold in the world market like Sony, HP, Dell, Samsung etc. There are some similar and some different features of these different brands of laptop. Some of them are very user friendly but have not much upgraded features. Again, some of them may contain various upgraded features but not very user friendly. Moreover, the design and the style of different models of the laptops are different. It is totally up to the consumer that which brand or which model he/she will choose according to his/her need. The decision-making choice should ensure the need of the consumer (Schiffman and Wisenblit, 2015). Purchasing Decision:- After evaluating the alternative brands of the laptops he will take the final decision of purchasing and purchase the product according to his need, taste and affordability. Even while purchasing the laptop the consumer can choose whether he/she will purchase a new laptop or a second hand laptop. If the consumer has not enough capital in his/her hand to buy a new laptop and if the need is urgent, then he/she can purchase a second hand laptop provided the laptop is functioning well (Schiffman, Kanuk and Hansen, 2012). Post-purchase behaviour:- After purchasing the laptop the consumer will judge that whether the product is really suitable for his need or whether he can easily handle this product. If there arise any problem with the laptop, the consumer will immediately complain at its service centre and will ask for either to solve the problems or to provide him a new laptop in exchange of the purchased one. However, if the purchased laptop is used by the consumer for a long-time then the company can only provide some services in exchange of service charge if their arise any problem regarding the use of that laptop. The consumers can also share their positive or negative views regarding the products by word-of-mouth to their friends and families or also through the social media (Streetdirectory.com, 2015). Conclusion:- Though all the consumers follow the basic characteristics regarding their decision-making, the actual behavioural patterns of different consumers are different according to their different test and preference on different quality of products. Hence, it is not so easy to analyse the consumer behaviour through these five stages of decision-making choice only. Besides, there is a great need of changes in distribution system especially for the consumer electronic goods as different consumers are particular about the appropriate system of distribution of separate electronic products. Since, the buying capacity of the purchaser of a similar product may not be same, there also may arise a differences regarding the quantity purchased of the same product. However, in present world, due to an expansion of online marketing, there is an increasing numbers of commercial shops or websites and the online purchaser, though the behaviours of both the online and the offline purchaser are more or less same. References:- Lerrthaitr, W. and Panjakajor, V. (2014). Channels of Electronic Word-of-mouth Affecting Consumers' Buying Decision-making Process in the Low Cost Carriers (LCCs).Research Journal of Business Management, 8(4), pp.367-378. Lerrthaitrakul, W. and Panjakajornsak, V. (2014). The Impact of Electronic Word-of-Mouth Factors on Consumers Buying Decision-Making Processes in the Low Cost Carriers: A Conceptual Framework.International Journal of Trade, Economics and Finance, 5(2), pp.142-146. O'Shaughnessy, J. (2012).Consumer behaviour. Basingstoke: Palgrave Macmillan. Parumasur, S. and Roberts-Lombard, M. (2012).Consumer behaviour. Claremont, South Africa: Juta. Perreau, F. (2013).The 5 stages of Consumer Buying Decision Process. [online] Theconsumerfactor.com. Available at: https://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/ [Accessed 14 Aug. 2015]. Rathnam, G. (2005). Interaction Effects of Consumers' Product Class Knowledge and Agent Search Strategy on Consumer Decision Making in Electronic Commerce.IEEE Transactions on Systems, Man, and Cybernetics - Part A: Systems and Humans, 35(4), pp.556-573. Rose, V. (2012).Consumer behaviour. Delhi: University Publications. Schiffman, L. and Wisenblit, J. (2015).Consumer behavior. Boston [u.a.]: Pearson. Schiffman, L., Kanuk, L. and Hansen, H. (2012).Consumer behaviour. Harlow, England: Pearson Financial Times/Prentice Hall. Streetdirectory.com, (2015).Consumer Decision Making Process. [online] Available at: https://www.streetdirectory.com/etoday/consumer-decision-making-process-fepoe.html [Accessed 14 Aug. 2015].

Too Legit To Quit free essay sample

Hammers success can be defined as a triumph of commercialism. Through a combination of flashy videos, liberal sampling and shameless self-promotion, the high stepping rapper pushed his second album (Please Hammer Dont Hurt Em) over the ten million mark and scored three Top Ten singles, making it the most successful rap album ever. The American public was deluged with hundreds of merchandising gimmicks and promotional schemes, all designed to exploit Hammers position and increase his fame. There came Hammer T-shirts, Hammer hats, Hammer home videos, Hammer posters, Hammer commercials, Hammer dolls, and, of course, the Hammer Saturday morning cartoon show. In short, Hammer sold out, changing from a mere dancer-rapper into a gigantic merchandising franchise. In response, he was slammed by critics, dissed by his fellow rappers, and generally isolated from the rest of the music industry. Well, now Hammer has returned with his follow-up effort, Too Legit to Quit, an album that he hopes will silence his critics and earn him some much needed respect. We will write a custom essay sample on Too Legit To Quit or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And there is some good news for those who had lost faith in the Hammer. There is no evidence of sampling to be found on this record; all of the albums seventeen tracks were written solely by the Hammer and his co-producer, Felton Pilate. It seems as if the Hammer has made a conscious turn away from sugary love songs and uninspired dance tunes characteristic of his last album, turning his bespectacled eyes toward the problems of the inner city. Unfortunately, along with the good news comes a bit of bad news: Too Legit to Quit is a very weak record. One frustrating characteristic of Hammers career so far has been his often flagrant imitation of his musical progenitor, James Brown, evidenced in everything from his musical style to his dance steps. This album is no different, with Hammer walking in the Godfathers footsteps like some musical Arthur Murray floor pattern. The similarity is most detectable on the albums requisite house-shaking dance tracks, which comprise half of the album. In fact, Hammer even goes so far as to hire a James Brown sound-alike for the albums lead-off track, This Is The Way We Roll. Unfortunately, these cuts lack the sweat-soaked vigor and intensity of Hammers Lets Get It Started LP, much less the live performances of the Godfather. Hammer employs a three-piece horn section to lend some fire to these cuts, but nothing seems to lift them into the stratosphere. Only two tracks Too Legit to Quit, the albums epic-length first single, and Burn It Up manage to live up to the precedent Hammer set with his cl assic party anthem, Turn This Mutha Out. But despite all of Hammers shameless James Brown imitations, it is Marvin Gayes unmistakable influence which is most in evidence here. Echoes of Gayes 70s work ring clearly through Hammers songs of social commentary in Brothers Hang On and Living in a World Like This. In fact, there are some very recognizable similarities between the music of Too Legit to Quit and Whats Goin On both drape blankets of social commentary over slinky, laid-back RB grooves. But while classic Gaye songs like Mercy Mercy Me soared with sweet harmonies and light funk rhythms, Hammers music sinks like a lead weight, anchored down with dreary bass lines and soggy arrangements, turning each track into a mournful dirge. Also, Hammer lacks the lyrical subtlety of Marvin Gaye; his statements are dealt in too heavy-handed a fashion. Only one of these message songs really hits the mark: Street Soldiers, a gritty, bone-chilling look a crack dealer headed down the road to self-destruction, laid over a bluesy, nocturn al Barry White groove. For the most part, Too Legit to Quit is a collection of uninspired, mediocre songs which fails to cause the stir it hoped to achieve. But one cut on the album is an absolute stand out, a beacon of light shining through the morass: Do Not Pass Me By, a lyrical plea for religious salvation, grabs hold of an old church hymn and reworks it into a glorious, foot-stomping gospel workout. Its the kind of song you want to play over and over, and its the only track on the album which effectively conveys the spirit that Hammer tries so valiantly to capture. If Hammer can continue to put together tunes as great as this, then maybe someday he really will become legit. n